10 Holiday Emails to Send to Your Customers.

The holiday season is a wonderful opportunity to connect with your customers on a deeper level. It’s a time to show appreciation, spread cheer, and remind your customers that they’re an important part of your business. A thoughtful holiday email can brighten their day and strengthen your relationship with them. You’re right if you think email can help you boost last-quarter revenue. On average, 40 per cent of consumers check their inboxes hoping to find brand discounts.

During the holidays, showing up in those inboxes with timely and personalized offers can make all the difference. But when you use several channels to market your business, things can get hectic—and you can feel stuck.

This list of 10 easy-to-send marketing emails will inspire your strategy and catch your customers’ attention.

1. A Heartfelt Thank You: The holiday season is the perfect time to express gratitude. A warm thank you email makes your customers feel appreciated and valued.
Example: “Dear {Customer Name}, As the year comes to a close, we want to take a moment to thank you for your support and loyalty. You’ve been an integral part of our journey, and we are so grateful for your trust in us. Wishing you a holiday season filled with peace, joy, and all things merry.

2. Exclusive Holiday Discounts: Everyone loves a good deal, especially during the holidays. Treat your customers to a special treat with exclusive discounts and emphasize the limited-time nature of the offer.
Example: “Season’s Greetings,{Customer Name}! To thank you for being such a valued part of our family, we’re offering you an exclusive 20% off your next purchase. Use code HOLIDAY20 at checkout—hurry, this offer ends soon! Wishing you a wonderful holiday season!

3. Curated Holiday Gift Guides: Gift shopping can be overwhelming, so make it easy for your customers by sharing a curated gift guide. Tailor the guide to different interests and age groups, and offer suggestions that suit their needs.
Example: “Need a little help with your gift shopping? We’ve put together the ultimate holiday gift guide, featuring perfect picks for everyone on your list. From tech gadgets to cozy winter essentials, we’ve got something for everyone!

4. Exciting New Product Launches: The holiday season is a great time to introduce something new. Whether it’s a seasonal collection or a brand-new product, showcase it in a way that ties into the festive spirit.
Example: “Celebrate the season with our brand-new holiday collection! From stylish winter wear to festive home decor, explore our latest arrivals and bring some holiday magic into your life. Shop now and find the perfect gift for yourself or a loved one.”

5. Invitations to Special Holiday Events: Invite your customers to join in on the festive fun with a holiday event, whether it’s in-person or virtual. You can host workshops, exclusive sales, or even a virtual holiday party.
Example: “Join us for a festive virtual holiday event! We’ll be hosting a special DIY decoration workshop to show you how to make your home sparkle this season. RSVP today and get ready for some creative fun!

6. Giving Back During the Holidays: The holidays are a time for giving, and your customers will appreciate hearing about any charitable initiatives you’re supporting. Let them know how they can make a difference by shopping with you.
Example: “This season, we’re giving back! For every purchase you make, we’ll donate a portion of the proceeds to {Charity Name}. Together, we can spread kindness and make a real impact. Thank you for helping us make this season even brighter!

7. Personalized Holiday Greetings: Make your customers feel special by sending personalized holiday wishes. Include their name and mention something specific about their past interactions with your brand.
Example: “Dear {Customer Name}, Wishing you a joyful holiday season filled with happiness and peace. We’re so grateful to have you as part of our community. Thank you for your continued support—we look forward to serving you in the New Year!

8. Tips and Tricks for a Stress-Free Holiday Season: Offer your customers practical tips that are relevant to your products or services. Whether it’s holiday decorating, gift wrapping, or preparing for the holidays, sharing helpful advice adds value to your emails.
Example: “Make this holiday season a little easier with our top tips! From stress-free decorating to meal-planning hacks, we’ve gathered some expert tips to help you enjoy every moment.

9. Exclusive Customer Appreciation Events: Show your gratitude by hosting a special event just for your customers. Whether it’s an exclusive sale, a virtual gathering, or a sneak peek at new products, your loyal customers will appreciate the effort.
Example: “You’re invited to our Customer Appreciation Holiday Celebration! Enjoy exclusive discounts, holiday-themed treats, and an exciting preview of our new collection. It’s our way of saying thank you for being such an important part of our journey.

10. New Year’s Resolutions and Special Deals: The New Year is all about fresh starts and new goals. Encourage your customers to make resolutions and offer them a little help with a special discount.
Example: “As we enter the New Year, it’s time to set those resolutions! Whether you’re planning to get fit, organize your home, or try something new, we’re here to help you start the year.

The holidays are a time to show your customers that you care. By sending thoughtful, engaging emails, you can make your customers feel valued, boost your sales, and spread a little festive joy.
Let these email ideas inspire you to connect with your audience in a meaningful way this holiday season.