7 Psychology Tricks Marketers Use to Increase Sales

Have you ever wondered why some brands are more effective at making sales? It’s not just luck; it is psychology. In fact, research shows that 70% of purchasing decisions happen subconsciously before the customer even realises it. In this article, we shall uncover 7 psychological tricks you can start using to increase your sales.

Firstly, let’s talk about the term psychology. Psychology is defined as the scientific study of the mind and human behaviour, exploring how people think, act, and feel, as well as their consciousness and subconsciousness.

Here are the 7 Psychology tricks:

Social proof
Fear of missing out
Reciprocity
Being valuable
Transparency
Commitment & consistency
Emotions

1. Social proof: Humans believe what they see more than what they hear because seeing is believing, but they don’t believe in what they see only; they also trust what others have already trusted. This psychological factor of humans means that using testimonies, reviews, and case studies helps your business lock in their trust and attract sales.

Trick: Display testimonials, reviews, and ratings on your websites, social media handles and physical locations.

2. Fear of missing out: Most humans don’t want to miss out on things that add value, give comfort, and improve their lives. This psychological factor implies that making your products or services limited will increase your chances of making more sales.

Trick: Give limited-time offers to your products, services.

3. Reciprocity: This means giving back or responding kindly when someone does something for you. In simple terms, “if you do something good for me, I will do something good for you”.
All humans act this way because we love to give back to people who solve our problems, make us feel happy, make us feel special, or give us their time. If you want more sales, you must learn how to implement this in your day-to-day activities.

Trick: Offer free consultation, send small thank you gifts to your loyal customers and first timers, give them warm greetings and always appreciate them by saying thank you.

4. Being valuable: There is a story of a young man who spent his time to carefully know the people that has added value to his life, when he found those people he then came up with a wonderful idea of launching a podcast so he could create free valuable moment for every one by inviting guest that added value to his life and the humanity as a whole. He was able to attract a lot of partnerships, sponsorship and deals by creating valuable moments. If you want to build an audience that trusts and buys from you, make it a priority to be a valuable person in their lives.

Trick: Always look forward to adding value to life

5. Transparency: Humans easily trust you when you have a plain conversation with them, because of this, they will be rest assured of finding comfort in your business, even when you are not really fit, they will still want to make a deal with you. You should not just be after sales, but also what your audience wants from you.

Trick: Be plain about every business conversation and ensure you give your customer full details without any hidden parts.

6. Commitment & consistency: Once someone commits to a small action, they are more likely to take bigger steps later. Always ensure you present something that captures the commitment of your customers and keeps them consistent with your business.

Trick: Always make your customer take little actions that take them closer to the deal.

7. Emotional Triggers: Humans love to buy based on their emotions at a particular time. You can see a customer who wanted to buy from you a few minutes ago and decided not to buy again because of a change in their emotion. This shows that

Trick: Always ensure to stay conscious of your customer emotion to make more sales.

In conclusion

Sales isn’t just about having a good product; it’s about understanding people.
Ensure you are not manipulating your customers to buy from you but rather connecting through emotions, commitment, value, social proof and transparency.

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