One of the most common difficulties many business owners encounter is setting the right price for their products or services. Whether you’re just starting out or you’ve been running your business for a while, pricing can make or break your business.If...

Every business was birthed by an idea; no business survives without knowing its purpose from the idea. There are several steps that we have to consider before launching a business from its idea. Firstly, what is a business idea? A business...

Your business name is one of the most valuable aspects of your brand. It represents your identity, functions, and reputation. Without proper protection, others could misuse your name, leading to customer confusion, legal disputes, and potential financial losses. Taking steps to...

As we all know that the third law of motion states that to every action there is an equal or opposite reaction, which means we expect result and reward from everything we do. when people patronize your business they actually expect...

Your website is a medium that often showcases everything about your brand. In most cases, it might serve as the first impression of your brand. Creating a strong online brand through your website is simple but requires the right strategy and...

In this present digital age social media has been a medium for business and organization (brand) to propagate themselves. social media is where individuals get to find and know more about a particular brand, it is also a place where brands...

In today’s digital world business now leverage on the use of technology to do things without stress such as driving great sales. One of the innovation technology brought is using QR codes to enhance customer management which make it more easier...

Marketing isn’t just for big organizations alone, non-profit organizations also need a workable and effective marketing strategy to reach their audiences, inspire action, and drive their mission forward. However, with limited budgets and resources, their approach must be creative, strategic, and...

Email has quickly become the primary way that most brands connect with their customers. Knowing its importance, writing a good email can help you reach more customers more beneficially. On the other hand, not knowing how to write an email can...

Consumers today need to be sure they’re making the optimal purchase, and they’ll weigh every option available before they commit. Increasing competition and providing more opportunities to engage with your ideal buyer persona at each stage of the purchasing process. The...