Marketing isn’t just for big organizations alone, non-profit organizations also need a workable and effective marketing strategy to reach their audiences, inspire action, and drive their mission forward. However, with limited budgets and resources, their approach must be creative, strategic, and...
Email has quickly become the primary way that most brands connect with their customers. Knowing its importance, writing a good email can help you reach more customers more beneficially. On the other hand, not knowing how to write an email can...
Consumers today need to be sure they’re making the optimal purchase, and they’ll weigh every option available before they commit. Increasing competition and providing more opportunities to engage with your ideal buyer persona at each stage of the purchasing process. The...
Some people do ask, do businesses still need flyers?Well, the answer is “YES”. Flyers help a business increase its sales and visibility through its branding through flyers. Research has shown that 57% of the population checks flyers 6 times on an...
If your business is customer-centric, then customer complaints can’t be a thing to avoid. At any point in time, something may go wrong, a mistake may be made, and customer expectations may not be met, resulting in a complaint from a...
Valentine’s Day is all about love, and being a business owner, you most surely love your business and therefore desire your customers to fall in love with your business too. The best part is, that you actually don’t require a shot...
“It takes an entire village for success to be achieved”. A wise man once said. No matter how personal or independent one’s job in a company may seem, one person can never truly work alone without the help of other teammates...
A business typically has both property and liabilities. It is the executor’s duty to dispose of liabilities and maximize the value of assets. Some assets can be extremely valuable, for example, a store in a prominent place along a busy road....
The future of advertising is beyond dispute. With soft metrics to complement the hard and fast ones that advertisers are familiar with, brands are faced with an increasingly long list of factors that impact Return on Investment (ROI), including the need...
Have you ever taken a look at your business account to make sure that the payments you’re expecting match up with your upcoming expenses? Or maybe you’ve made a big investment and planned to spread the cost over a few months...
