STRATEGIES ON BUILDING BRAND AWARENESS

Brand awareness is an important part of a company’s marketing strategy for its products or services. Customers are more likely to think of and buy from brands they recognize and trust. Brand awareness, therefore, gives a company an advantage over competitors and can lead to increased sales.

In this article, we explain what brand awareness is and list 10 effective strategies to increase it.

What Is Brand Awareness?
Brand awareness is the extent to which a brand is recognized by potential customers and correctly associated with its particular product or service. In the case of a small business, their level of brand awareness may not reach eponym status, but simpler forms are counted as success. This could mean:

Consumers having knowledge of what your business is known for.
A social media user knowing your adwhen they come across you in their feed.
Customers choosing your brand specifically over others, even if there are cheaper options.
Search engine users typing your business name or other branded terms into search.

The Benefits of branding are numerous and they include;
Customer Recognition
Customer Loyalty
Credibility
Confidence
Consistency
Brand Equity
Attracts Talent
Allows Shared Values

Is Brand Awareness Different from Brand Recognition?
Brand awareness reflects the degree to which consumers are familiar with the existence and attributes of your brand.

It’s about how well your customers remember not just your brand’s name, but also its products, services, values, and the experiences it provides.

But brand recognition is consumers’ ability to identify your brand based primarily on visual or auditory cues. Such as logos, colors, images, or jingles. This form of recognition can be considered a type of “aided” brand awareness.

So, while brand recognition often intersects with elements of brand awareness like logos, it typically relies exclusively on sensory identifiers.

Strategies for building brand awareness are;

Make Your Voice Heard
To raise awareness, brand development must be consistent. Not just in the use of colors and logos, but also in the way you communicate and the words you use. You want people to recognize you right away, even if a small part of your brand isn’t immediately obvious. The tone of voice and words or phrases appropriate to your group will help you stand out from all the noise.

SEO And Content Marketing
Let’s say you’re in the bubble bath business. You sell these and other related products. Now you can organize your SEO around the keyword “buy bubble bath,” but brand awareness is more than just awareness of your product. People interested in a product like yours may be wondering “where to buy bubble bath?” It has more questions than . Fill in the details of all questions as well; Over time, you will start appearing in the first search results.

Build Instant Credibility With The Right Tools
If you’re shipping physical products, don’t miss the opportunity to create marketing packaging. It’s that extra touch that can make a big difference.
This also applies to businesses that operate exclusively online. Make sure your brand is used in every possible interaction in the customer journey, right down to your email signature and thank you page.

Create Partnerships With Relevant Businesses
Whether you’re a local business or only operate online, partnerships are a great way to reach new audiences and increase brand awareness. Many businesses’ ideal customers have many overlaps or are related in some way. Try to collaborate and add value to your customers together.

Have A Social Media Presence
Just being social or even posting regularly will not increase your brand’s awareness. But social media plays an important role in marketing awareness, as long as you use it as intended: socially. Every now and then, leave your personal page and start interacting with content posted by your followers or partners.

Take Advantage Of The Latest Social Media Channels
Are you finding your social media followers are growing but you still have lots of great content to post? Try some new social media platforms that aren’t yet available for your brand, like Clubhouse or Pinterest. You’re probably talking to countless new users who lost interest in Instagram and Facebook long ago but still love brands like yours.

Turn Employees Into Brand Ambassadors
Let’s be honest, we’d rather follow real people on platforms like LinkedIn and Instagram than the businesses they work for. We’re all looking for content that connects on a human level. When you see something on a company’s page, you will immediately think they are trying to sell you something. People rarely cooperate or participate. But where the fun begins is content from real people. Knowing this, train your employees to use a paid platform like LinkedIn. Every time they comment or share important content on a profile featuring your brand, your brand awareness increases a little more.

Paid Advertising
Whether it’s social media platforms or search engines: It’s becoming increasingly easier to target people with paid ads. For brand awareness, you can target people who are interested in your product or niche but have not yet engaged with your brand. Entering this group with clear and creative recommendations can be a great way to raise awareness of the business.

Get featured In Industry Publications
This doesn’t happen overnight anymore. This is part of establishing yourself as an authority in the market. If you want to be considered for an advertising campaign, be sure to publish important content on your blog and social media channels. If you can show that you have something to share that your readers will be interested in, you will be knocking on the door of potentially thousands of readers who may not want to know.

Retargeting
How many brands have you interacted with today? There are probably too many to count. That’s why some people forget it now or in the future, even if it’s a good game. You don’t have to count users who visited your page but left suddenly: With the right technology, you can create a smart return plan that will remind them of your business at that moment.

In Conclusion
Today’s competitive marketplace makes building brand awareness more important than ever. By following the tips outlined in this article, you can give your business the best chance of success.

If you want to take your brand awareness to the next level, be rest assured that Geeksvillage branding services can help your business.