Nigeria is leading the charge into the digital age. With over 122 million internet users, most of whom access the web through smartphones, digital marketing is no longer optional; it’s essential. For Nigerian businesses, success today means going mobile-first, showing up...
Every business owner wants more people to notice their products, engage with their brand, and ultimately make a purchase. But here’s the secret most people overlook. It’s not always the ad, the product description, or even the discount that gets people...
When people hear the word “marketing,” they often think of ads, slogans, or social media posts. While all these are very important, one of the factors that quietly works in the background to determine whether marketing succeeds or fails is the...
Launching a new business is more than just building a product or website; it’s the beginning of a dynamic journey through what’s known as the business or venture life cycle. Every great idea has a journey, and it isn’t just about...
It could appear that traditional print marketing is out of date in today’s business environment, where practically everything is done online. However, wise businesses are aware that a well rounded marketing plan does not depend on a single technique. Rather, it...
Flexible and user friendly tools are essential for modern business operations. Google Workspace is the perfect solution for that. Gmail, Google Drive, Docs, Sheets, Slides, Calendar, Meet, and more are all part of Google Workspace. The best feature that make it...
Having an online presence is not optional but now essential. Every entrepreneur, businesses, and content creator are currently faced with the decision of where to invest their time and resources. Some choose to invest in their website, while others choose to...
Goals are an essential element for every business and also the source of the success and sustainability of a business. But with goals in place, using SMART goals, a business can help use different kinds of activities for the growth of...
Growth is part of a business; it is a business DNA, but the aim for growth can be affected by the aim for more customers, bigger teams, and more revenue. Every business wants to chase growth, but growth involves money, time,...
Knowing how to sell yourself is not just a skill, but it is also very important if you also want to sell your business in today’s business world. Your ability to sell yourself can boost or break your business. Some are...
