TAKE IT OFFLINE- REASONS WHY YOU SHOULD BE PRINTING FLYERS

Some people do ask, do businesses still need flyers?
Well, the answer is “YES”. Flyers help a business increase its sales and visibility through its branding through flyers. Research has shown that 57% of the population checks flyers 6 times on an impressive average. With a 1 – 5% response rate, flyer marketing enjoys better responses than many widely used digital channels.

Flyers have been used as a marketing strategy for centuries, from way back to the early days of printing. The invention of the printing press in the 15th century revolutionized the way information was distributed, making it easier to create flyers and distribute them to a large audience. Flyers have since become an important and effective way to promote businesses and events.

What is a Flyer?

A Flyer is usually a single, unfolded or folded printed sheet that is used to draw attention to an event, service, product or idea. A flyer usually contains a very simple message that can be conveyed quickly. They can be used within an advertising campaign by distributing them in person, displaying them in buildings, etc.

They are both passive and active forms of advertising that are particularly useful for targeting local demographics and when properly employed, this form of advertising will guarantee at least a single view from the recipient since a flyer must be physically handled to be thrown away. When flyers are done well, they are more memorable and visually appealing than any piece of online digital advertising.

A Flyer is indeed a good piece of art to attract the audience for your business or company.

Types Of Flyer

There are different kinds of flyers like

• Travel
• Food or restaurant/hotel
• Sports
• Health
• Party
• And lots more

Effectiveness of Flyers

1. Build Brand Awareness
Flyers are very good at building brand awareness. In fact, this is one of the most significant advantages of running direct flyer campaigns. Digital ads, including social media and email marketing, are less memorable than attractive, well-designed flyers.

Flyers offer a tactile experience. Your audiences have physical contact with your flyer, which makes them more memorable and impactful. Furthermore, flyers occupy a physical presence in the lives of your customers.

If your flyer is beautifully designed, informative, or entertaining, the recipient is more likely to hang onto it. The longer the flyer remains in their home, hanging on the fridge, or tucked in their purse, the stronger their connection to your brand.

2. Less Competitive
As more companies focus their marketing budgets on digital advertisements, there is less competition in the world of flyers. This makes it easier for your brand to stand out, attract new customers, and convert sales.

With the assistance of an experienced graphics designer company, you can make the most of this opportunity. Geeksvillage Print handles every step of your customized flyer printing. After more than 10 years of operating a printing company, we understand how to use flyers to help your business reach its goals.

3. Your Target Audiences Can See It
Digital advertisements are often ignored. Audiences’ eyes either glaze over when one appears on their screen, or they immediately hit the “delete” button when an unexpected email arrives in their inbox. Ultimately, an unseen ad is an ineffective one.

However, flyers are actually seen by the audience. They’re impossible to ignore. People get to receive your flyers by hand so their eyes will definitely see your flyers. After all, a flyer with an engaging focal point, beautiful design, informative copy, or interesting message warrants a closer look!

4. Perfect For In-Person Promotions
Flyers are well-suited for live campaigns; however, they’re perfect for in-person promotions. That’s why smart business owners. Especially people in the real estate business, distribute flyers for events, land sales, etc.

In-store promotional materials, like flyers, are a great way to get your customers up to speed on what’s new and exciting in your business. Flyers are less bulky than a catalogue but have more room for information than a postcard.

Benefits of Flyers for Marketing

Flyers are a cost-effective and impactful marketing tool used by businesses, events, and organizations to reach a wide audience. You could be promoting a new product, advertising a sale, or spreading awareness, printed flyers offer several advantages. Here are some of the very many benefits of using a flyer for marketing.

1. Flyers Are Cost-effective
There are many pros of advertising by using physical media like flyers, but one of the top advantages is that flyer advertising is extremely cost-effective and also gives a higher ROI. Very to produce and distribute, flyers allow businesses to create numerous ideas and designs for the same price as just a single digital advertisement. Printing and distribution costs are also affordable

They also pose minimal financial risk, because they’re far cheaper than radio, newspaper, or television advertising. Costing just a small amount to produce when ordered in bulk, they also have a lasting impact compared to a TV or radio advert that is likely to be forgotten almost instantly after being heard or seen. Flyers offer an excellent return on your investment.

2. Extended Shelf Life
Deleting marketing emails without really looking at or reading them can be very easy for some people. However, a well-crafted flyer may remain in the closet somewhere for many months to come. While they may not constantly look at it, it can still serve as a visual reminder of your brand. If you include something like a calendar on your leaflet, your flyer will enjoy an even longer shelf life, remaining around far longer than an online advert, and massively increasing the chance that it will be read and understood and, hopefully, acted on in the future.

3. Contains lots of Information
Printed flyers have no restrictions on how many words can be written on a flyer, as long as they look organised and eye-catching, they can be filled with vital information about your offer, your brand, and your products.

Unlike digital marketing which has the restriction of a low character limit or word count that prevents you from giving all of the details that you want your customers to see.

4. Easy to Read
When designing a flyer, be sure that you put the most important information. Though flyers allow you to include a lot more details about your offer, product, or brand than would be available via digital messages, it’s still important that your flyer is well-designed, uncluttered, and legible to achieve its desired effect.

Do make use of contrasting fonts that are easy to read and the attracts attention of prospective customers. Make it visually appealing and quick to the point, so that it catches the eye of the recipient rapidly and efficiently. The use of simple language and bullet points will make the flyer easier to read and digest while using contrasting colours and leaving enough “white space” or unprinted areas on the flyer will ensure that your message doesn’t get “lost” in the content.

Although it can be tempting to include as much information as possible on your flyer, remember that the most important thing is to convey your services, products, or offers to prospective customers. If your flyer interests them enough so that they want to learn more about what you have to offer, they can always get in touch through your website, phone number, or social media presence if you add these details to the leaflet.

5. Very Versatile
Flyers are surprisingly versatile marketing tools that you can use for multiple purposes, from establishing your brand identity in the marketplace to promoting events, sales, and products. You can also add discount vouchers or coupons to your flyers which encourage recipients to take up the incentive and make a purchase or get in touch with your business. As flyers come in many different shapes and sizes, you have lots of options in terms of design. From simple flat flyers to leaflets that are folded in complex ways, they represent a flexible and creative way to market your brand or product.

6. Can be Customized and Creative
A top benefit of using flyers as part of your marketing strategy is their customisability. You can create customised messages for your target audiences while ensuring on-brand consistency by using the same layout, colours, fonts, and logos so the receiver can immediately recognise your company’s style.

Altering the text, images, and calls to action will bring an already-designed leaflet up to date for a new product or event, saving you a lot of time and effort in coming up with an entirely new flyer from scratch.

7. Wide Distribution Range
Flyers can be distributed in multiple ways. Handing them out to individuals in busy areas, like the marketplace, religious centres, schools, malls, etc. They can also be distributed via mailboxes, or displaying them in stores. This flexibility ensures they reach your target audience effectively.

How You Can Get a Business Flyer Design for Your Brand

Getting a business flyer design for your brand involves a few key steps. Here’s a detailed guide.

1. Determine Your Objectives
Clearly define the purpose of your business flyer. Whether it’s promoting an event, product launch, special offer, or general brand awareness, having a clear objective will guide the design process.

2. Identify Your Target Audience
Understand your target audience’s demographics, interests, and preferences. Tailor your design to appeal to this specific group to make the flyer more effective.

3. Get All Information
Collect all the necessary information you want to include on the flyer. This may include headlines, subheadings, key messages, contact details, and any specific details related to your promotion.

4. Determine Size and Format
Decide on the size and format of your flyer. Common sizes include A4, A5, or custom dimensions. Consider whether you want a single-sided or double-sided design.

5. Research Design Styles
Browse through design websites, social media platforms, or even competitor flyers to get an idea of what styles resonate with you and align with your brand.

6. Find a Designer
Choose a designer based on your budget and preferences.

7. Provide a Detailed Brief
Clearly communicate your requirements to the designer. Include details such as the objective of the flyer, your target audience, preferred colours, fonts, and any specific imagery or elements you want to incorporate.

8. Review Portfolios
Before making a decision, review the portfolios of potential designers to ensure their style aligns with your brand. Look for experience in creating business flyers or similar promotional materials.

9. Discuss Timelines and Budget
Have a discussion with the designer about project timelines and budget. Ensure they can deliver the flyer within your desired timeframe, and that their rates align with your budget.

Conclusion

As we have seen, measuring the effectiveness of your flyer marketing is straightforward. You can ensure your flyer campaign is effective when you pay attention to your flyer design, make a valuable offer, and include a clear call to action. They are so effective in their physical nature. As a result, they won’t be replaced by their digital alternative. Get a beautiful printed flyer to complement your online advertising.

So use this opportunity today and order your well-designed, affordable flyers from Geeksvillage Print. We design all kinds of brochures, business cards, banners, T-shirts, etc, according to our requirements. We can also create eye-catching, responsive websites for your business. Our hosting is 100% no downtime and our digital marketing is top-notch.

Reach out to us and let’s bring your imagination to life!