5 Types of content you should be creating to increase sales and leads for your business.

For marketing and ways to increase sales to make you get to the top of your business game, content is everything.

It is what will set your company apart from competitors and also drive in converting leads through relevant traffic.

Content is the way you present information, engage audiences, drive traffic, start conversation.

It is the currency of the internet, and there are hundreds of types that brands can focus on creating to engage audiences, reach new target markets, provide value to customers.

Before we go into the contents, that will help increase sales. Let us talk about what Content Marketing is all about.

WHAT IS CONTENT MARKETING.

According to the Oxford Dictionary, it defines content marketing as a type of marketing that involves the creation and sharing of online material (such as articles, videos, blogs, and social media posts) that does not explicitly promote a brand but should stimulate interest in its products or services.

It focuses on creating, publishing, and distributing content for a targeted audience online.

Content marketing lets you build a relationship with prospective clients without putting pressure on them to patronize you.

A content marketer builds trust with their target audience through consistent delivery of high quality content. And in doing so, you can increase your sales and while reducing your market spend.

TYPES OF CONTENT MARKETING

It’s one thing to understand the benefits of content marketing and it’s another thing to come up with a strategy for your written content. Once your strategy is nailed down, then you can consider the many types of content marketing options available.

The key is to figure out what your target audience will value and determine which type of content marketing tactics will work best.

• BLOGGING

Blogs are relevant, high-quality, and well-written pieces about topics that your audience finds interesting, so they can be a great tool for building authority, trust, and relationships, and consequently driving conversions. Other benefits of a blog are that posts are relatively easy to write and publish, they’re highly shareable, and they’re easily discovered by search engines.

Blogging best practices: If you don’t have a self-hosted blog, you can use services such as WordPress, Tumblr, Medium, and Blogger. Blogging is a regular commitment, and you have to be prepared to post almost every day. You should always include a call to action in each post, and link blogs to each other and to other content to help readers discover more about you.

Always endeavour you focus on topics that will interest your target audience, and use your expertise on the subjects to build authority and trust.

• E-MAIL

This a popular form of content marketing is not going anywhere soon.

Keeping in touch with your audience via newsletters is a fantastic way to promote your business and sell your products. This content type allows you to reach out directly to your targets audience or current customers directly and efficiently.

• Social Media

Business leaders and marketers can easily get overwhelmed when it comes to content marketing efforts on social media. Overall, social media is an excellent vessel for getting the word out about your company. You want to fill your company’s profile with long-form content your audience will like, share, and comment on. This can include everything from fun images to sharing the latest company blog post. Just be sure to pepper in the occasional advertisement or call-to-action promotion.

The most popular social media channels include:

1. Facebook
2. Twitter
3. Instagram
4. LinkedIn
5. Snapchat
6. Pinterest

• CASE STUDIES

Case studies and success stories are a prime example of conversions driven content marketing. They’re an effective way to generate leads. When prospects read about similar customers who have had positive experiences with your brand, it provides them with social proof and makes their purchase decision easier.

Case studies are especially important for high-cost, high-value products and services.

• Making good Videos

Video content can be expensive to produce, as well as time-consuming. Although many prefer written content, those that want video are still wanting to see even more than they can get their hands on right now.

A good video well produced, shows a whole different side of your business just like a podcast and it can give you a better way to create content that shows how to do something or how something works.

In Conclusion

With content marketing, you cannot be in the wrong. Instead of advertising, you are taking a different route to the heart and wallets of your prospects. People don’t like being sold to hence, content marketing is the best option to not sell to them but still pass your message.