7 Tips to Retain More Customers Online

People spend more than half their time on digital media and according to research, they access the internet on cell phones, tablets and other mobile devices at least occasionally.

Potential customers are most likely not to access your website on their computers. You’ll want to ensure your website is responsive and displays well on all mobile devices.

Here are a few tips to help you attract and retain more customers.

1. Differentiate Yourself With Your Website
Don’t design your company’s website before deciding what its main goal should be. Define the unique aspects of your brand and build your website with this key differentiator in mind. It’s going to give you an upper hand in your competition.

2. Identify Your Target Audience
Your product or service probably has multiple end users. Identifying your target audience and their needs will help you engage customers with more relevant content. Engaged customers will recognize this personal approach and champion your brand to their peers.

3. Let Your Website Account For Your Expertise Your Industry
Proving your reliability as your customer partner begins with a well-designed website. Balancing colours, using modern fonts and organizing content well is the first step in inspiring trust. This will help convince potential customers that you’re as efficient in what you’re marketing.

4. Liven Up Your Message With Interactive Videos
Most businesses place interaction at the center of their product. But it’s difficult to convey all the exciting features with writing sometimes.
Here’s where videos can be of great help to your business and increase customers:

• Videos can explain how your product works with ease.
• Videos can help promote your vision with your customers.
• Videos can assure your audience that you’re driven by the same values as they are.

5. Frequently Update Your Content And Provide Customers With Relevant News On Your Products And Your Industry
This is an important part of Search Engine Optimization (SEO). Frequently updated content shows you’re up to date with the latest trends in your industry. Publishing news and blog posts regularly is worth the effort. More customers will look for fresh information on your website, and Google will rank you higher for it.

6. Engage People To Spread News About Your Company On Social Networks
You have everything to gain by being visible and active on social networks such as LinkedIn, Twitter, Instagram, Telegram, WhatsApp and Facebook. Make use of the wide range of social media options you have, and provide content for your customers to get excited about sharing.

7. Invest in a high-quality, mobile-friendly website
Developing cutting-edge technology and keeping up with the latest advancements can eat up most of your budget. But your tech is only useful if it’s visible to your customers. Low-cost websites are often harder to maintain and cost more in the long run. An advanced responsive website will attract and retain customers. It also ensures that your technology is accessible to your audience.

Summary
Investing in a well-designed responsive website is always a win-win for you. It will boost your presence online and give you the right visibility you want.

Contact Geeksvillage for a free consultation today and get the website of your dreams.