Attempting to build a brand on social media without a defined strategy can be absolutely ineffectual. You will keep posting with no positive result and you may end up getting frustrated and eventually give up.
Reality is, the most influential social media campaigns owe their success to the strategy that poses behind them. This strategy pushes them to the right audience and bring them leads that will eventually turn into prospects.
WHAT IS A SOCIAL MEDIA STRATEGY?
Put simply, a social media strategy is a plan that outlines your social media goals, the tactics used to achieve them and metrics tracked to measure performance. Your strategy doesn’t need to be complicated. What you want is a simple and specific plan with meaningful measurables.
Social media strategy is just as a road map that will get you to your destination. Your goal might be to increase sales, raise brand awareness, etc.
A social media strategy will document how your business will use social media to accomplish this goal.
It will constitute of what podia to use, what type of posts to create, when to post, and which audience to target.
It’s being evaluated that one in three people in the world, including children, are active users of social media. So it is no doubt that social media has the magic to pull the crowd you want for your business.
It holds the potential to generate massive amount of leads.
WHY DO YOU NEED A SOCIAL MEDIA STRATEGY
1. To Build a Strong, Organic Presence
The first reason you need a social media strategy is because it will help you build a strong, organic presence online.
You can be able to plan out posts, get them scheduled and set in advance . This will help you stick to social media rules. And the number one rule is; posting consistently.
Failing to maintain consistency is one reason social media accounts stops thriving.
2. To Save Time
Creating and implementing a social media strategy helps you save time.
Setting up everything together to create a content calendar and content bank is a big task at first, but getting your post needs sorted and scheduled for the next week or month will greatly reduce the time you spend on actually posting each day.
3. It Ensure Your Goals are Covered
Having a social media strategy in place will ensure that your social media efforts are more fruitful, and are working to support your broader business goals.
Putting a strategy together includes outlining your business goals, so that you can work backwards to create posts which reinforce them. You’ll also want to outline some social media goals (and track them) so you have something to work towards, and to validate that the work you are doing is paying off.
4. It Effectively Targets Your Audience More
Social media strategy enables you to target your audience more effectively by plugging into audience engagement elements (like polls or open-ended questions) into your updates so you can get a better handle on your audience’s pain points, and how you can provide value to solve them.
5. It Helps to Create Better Content And Increases Creativity
A social media strategy exposes you to the elements, methods and networks which are working and beneficial for your business, as well as the ones which are not.
A strategy in line with your business goals will stimulate creating content that reverberates with your audience, gives you the possibility to refine the quality of your material, and enables you to think about how you can get creative with social posts.
This can include using the more dynamic tools available on the social media networks – perhaps you’ll have the bandwidth to develop live videos on Facebook, or Instagram Stories. You might be able to participate in, or even create your own Twitter chats, and more.
6. Retains You At The Top Of The Business Game
Social media strategy is the tool that will help you stay ahead of the competition in the business world.
You’ll be able to analyze what’s working, start developing your brand story and voice, designate a unique image and feel for your accounts, and all while remaining consistent and providing value to your audience.
HOW TO CREATE A SOCIAL MEDIA STRATEGY.
The most successful social media strategies have some things in common, such as:
1. A substantial, well specified objective
Your aim could be; to increase brand awareness, to introduce more people to the product or service you offer, to promote an event or simply to establish you as a thought leader. Ideally, goals should have measurable KPIs and have timings attached.
2. A Target Audience
Who do you need to communicate with to achieve these goals?
For instance, if you are a Land realtor, you will definitely want to attract those in search of lands to buy. Or if you own a car dealer shop, you will target the audience in dare demand of cars.
3. The Best Platform
Once you know your audience, you need to know which social media platform they prefer and how they interact with it. This will inform the format that your posts will need to take.
4. Monitoring And Analysis
Social media strategies should be repeatedly revisited and analysed, to discover information that will feed into future strategies.
Producing a powerful social media strategy requires specific research, a robust understanding about how different audiences interact with social media platforms, and skillfulness to test and refine, even when the strategy is being rolled out.
YOU NEED HELP FOR SOCIAL MEDIA STRATEGY?
Geeksvillage is a top notch website company in Lagos State, Nigeria. We are best in developing and implementing social media strategies that elevate brands and deliver tangible bottom line results. Our services also includes:
*Social Media Management
*Domain name registration
And the host of others
You want us to help your business?
Then give us a call on (+234) 8032345148 or send us a message on Whatsapp. We will be glad to help.