People spend more than half their time on digital media and according to research, they access the internet on cell phones, tablets and other mobile devices at least occasionally. Potential customers are most likely not to access your website on their...

“Victory belongs to the most persevering.” – Napoleon Bonaparte Many aspiring entrepreneurs dream of creating a successful business but fail to realize the harsh realities of running a business. Starting a business requires more than just a good idea, it also...

A long-term business planning involves a strategic approach to ensure sustainable growth and success. The key pillars of this process are called “The 4C’s”. Without this 4C’s, it will be difficult for a business to attain maximum growth and success and...

As a business owner, one of your biggest challenges is setting the right price for your products or services. However, price is more than just a numerical figure, it is one of the most strategic decisions a company can make, yet...

Business plays a very important role in today’s society and it also impacts the lives of individuals. From contributing to economic growth to providing goods and services.In this article, we will dive into why business is important, and its role in...

1. Avoid intentionally delaying responses to potential clients or customers. If you do so by mistake, apologize promptly. Speed and availability are important for business owners; bridging this gap can set you apart. 2. Do not ask a potential client or...

If you run a business or work in customer service, you’ll inevitably encounter difficult customers sometimes. When learning how to deal with challenging customers, you can learn how to de-escalate heated conversations. Learning how to turn negative situations into positive outcomes...

Entrepreneurs sacrifice a lot for their businesses. They spend money, time, social life, health and a whole lot just to see that they become successful in the path of life they choose for themselves. However, weekend breaks and resting well are...

The customer walk-in experience is a vital part of every business because they are the backbone of a company, but this has been under-utilized and ignored by most companies. More visitors generally equates to more sales, so it’s vital to keep...

Almost everyone wants to run their own business and be their own boss, but not everyone knows the rules of running a business.As a small business owner, there are some simple rules you need to adhere to, both online and offline...