Brand awareness is an important part of a company’s marketing strategy for its products or services. Customers are more likely to think of and buy from brands they recognize and trust. Brand awareness, therefore, gives a company an advantage over competitors...

The basis of success is nothing but Focus Productivity is not about the amount of time you spend working but about your ability to complete tasks consistently and effectively. If you lack focus, you may spend twice as many hours toiling...

Your Logo is the front digital window of your business. It’s probably the very first impression someone will experience with your visual brand.If your business is to be memorable and sell your services/products it’s really important that the first impression is...

Business can be simply defined as an organization or an enterprise entity that is engaged in commercial, industrial or professional activities. Having known this, the purpose of a business is to organize economic production of goods and services. Business can also...

We live in a digital age in which a wealth of information about products and local businesses is available right at our fingertips. In fact, any business that hasn’t established itself online is bound to find itself falling behind its competitors....

Starting a business is exciting, is like going for an adventure, but it is not easy at all. There are lots of ups and downs. We often hear about the success stories of many entrepreneurs, but what about the downs, those...

What is cash flow? Cash flow is simply the total amount of money that is being transferred both in and out of a business. You can also say it is the financial statement that shows how cash enters in and out...

In the world we live in today, networking holds immense importance. Networking isn’t about who you know or your quantity of connections, but rather the quality of the relationships you build and nurture. These connections are the key to unlocking new...

Picking a name for your business can be confusing, and most times very challenging. However, it isn’t that difficult if you follow some tips that could guide you on the right path to choosing and registering a business name. Below are...

Technology is basically the application of scientific knowledge for practical use and for the betterment of mankind either in industry or our everyday lives. Technology is also the study of scientific knowledge to create tools with the knowledge of achieving practical...